The Century of the Self

The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests? Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society's belief that the pursuit of satisfaction and happiness is man's ultimate goal.

http://informationclearinghouse.info/article12642.htm



The Art of War, Democracy and Public Relations

By Ramzy Baroud

It is Edward Bernays who fine-tuned the art of public relations in the 20th century. Using many of the psychoanalytic theories put forward by his uncle Sigmund Freud, he developed a mastery of public manipulation, suggesting that such manipulation was essential to democracy itself.

http://www.informationclearinghouse.info/article18221.htm